Here is some pertinent information about the Desert’s “Oasis of Gracious Living”:

The City of Rancho Mirage incorporated in 1973 and took on the task of promoting high-quality economic growth while maintaining the quality of life that initially attracted residents to the area in addition to well-known movie stars, producers, studio executives, and the captains of industry who escaped to the desert to play golf and relax at their homes in Rancho Mirage. Its views of surrounding mountains, attractively landscaped streets, and golf course communities make it a truly special place. Rancho Mirage has a reputation as a low-density, high-quality resort town. The city enhances this image by designing and maintaining visually distinct entry monuments, public signs, and architectural elements. To keep Rancho Mirage's sense of place as a unique, unparalleled haven in the desert, the City maintains many of the major streets and thoroughfares with lush, drought-tolerant median landscaping and street designs. Rancho Mirage residents will soon have no utility wires overhead blocking their views as the City completes the "undergrounding" of all utilities.

With a permanent population of 16,870, Rancho Mirage expects the population to peak at 25,900 by the year 2020. Assessed valuation increased by $400 million in 2004, to over $5.606 billion.

Rancho Mirage hosts over a million visitors a year, and is the winter home for an additional 11,300 people. Tourism is Rancho Mirage's leading industry, and maintaining a relaxed, high-quality resort lifestyle is tantamount to its success. With forward thinking backed by a history of success, Rancho Mirage will continue to reign as the Oasis of Gracious Living in the Coachella Valley.