New York. April 3, 2008 – McGraw-Hill has announced the global launch of Duane Knapp’s newest book; The BrandPromise® which outlines how genuine brands make a promise that guarantees success. “A brand’s promise is the new currency for success,” says Mary Glenn; Editorial Director of Business Books at McGraw-Hill Professional.

The BrandPromise reveals how successful brands such as Costco, Ketel One, Make-A-Wish and Tourism Vancouver and other leading brands make a promise that guarantees success. It also includes insights from hundreds of other brands including Microsoft, Reidel Crystal, New York Life, the Mayo Clinic, and Sunset Magazine.

This book reveals the secrets that all kinds of individuals and organizations including associations, philanthropic enterprises (charities and non-profits), personal brands (celebrities, athletes and executives), professional service firms (doctors, architects, and small businesses) and member-centric businesses (credit unions and co-ops) can utilize to make the right promise.

The BrandPromise details how anyone can apply the secrets of BrandScience to enhance their personal image and perception and provides celebrity insights on Annika Sorenstam, Rachael Ray, Oprah, Bobby Jones and Greg Norman.

The BrandPromise features insights into many successful brands like Bruce Blomgren.

Bruce Blomgren of Indian Wells, California, is a respected real estate broker with Dyson and Dyson. He is widely regarded as the top real estate agent in the Coachella Valley (Palm Springs and surrounding areas).

What is the secret to this success? It’s really not a secret. Bruce is “just himself.” He is consistent and dedicated to his authentic self, which translates to customer satisfaction and trust. When he says he is going to do something, he does it. If small mistakes are made, he takes them seriously, as a mistake compromises his integrity. When asked if he consciously created a brand, Bruce indicated that it evolved as he observed the importance of keeping his promises. In other words, being a professional is not just people’s expertise, it’s, more importantly, their character and their way of doing business.

Duane Knapp is chairman and founder of BrandStrategy, Inc. and has advised 300 brands in 14 countries worldwide including corporations, communities, societies, professional associations, institutions, countries, world-class professionals, celebrities and successful individuals who desire to optimize their perception, image and success.

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For book purchases or more information on The BrandPromise book or Duane’s other books (The BrandMindset® and Destination BrandScience), please log on to brandstrategy.com, brandpromise.com or amazon.com under Duane Knapp or contact BrandStrategy, Inc. at 360-293-8810.